What: Essence PR arranged a show case activity for its hair PR client, MONAT to create a buzz within the UK media. The day of events started with a day time workshop, for MONAT Market Partners, and led by MONAT’s UK team who taught their sales network about the power of PR and social media. Guests then had the opportunity to have their hair styled by industry renowned session stylists and create exciting social content to promote their own business profiles. Later that evening, Essence PR hosted a showcase event that took the format of an informal drop-in soiree. The event saw a host of beauty directors, editors, influencers, and session hairstylists given the opportunity to learn more about the MONAT brand and product range, including an exclusive preview of the upcoming launches. Guests also had the opportunity to experience a complimentary blow-out, pose for social media posts in front of the branded flower wall alongside a healthy buffet-style with free-flowing fizz throughout the night. The event provided the perfect opportunity to introduce the MONAT portfolio and new product launches, whilst building and developing relationships between the brand and UK media. Each guest left with a goody bag containing a selection of MONAT products and press information about the luxury vegan haircare range.