Boe_Christophe_Robin_Boutique_1
Hair PR: Essence PR invite journalists to Paris to meet colourist extraordinaire Christophe Robin

What:
Essence PR were thrilled to organise an exclusive press trip to Paris on which journalists were allowed to meet infamous hair colourist to the stars Christophe Robin and enjoy spending time in his recently opened salon and boutique.

Why:
Christophe Robin’s stunning new salon and boutique opened in 2016 to rave reviews in the French press. The space is hailed as ‘the MAC of the hair world’ as its design allows customers to try wet haircare in store before buying.
Essence PR were responsible for organising a select group of UK media to visit longstanding beauty favourite Christophe to review the space as a UK exclusive.

How:
We took the Eurostar with contacts from HELLO!, The Financial Times and Tatler, and beauty bloggers Fashion For Lunch and British Beauty Blogger, arriving in Paris for a quick tour of the local area with Christophe before enjoying lunch at one of his favourite haunts, Edgar’s on Rue d’Alexandrie.

Lunch was followed by hair appointments in the new salon where the guests were wrapped in silk kimonos before relaxing in the hands of Christophe who worked his usual magic with exquisite free-hand hair colouring. Guests enjoyed Christophe’s new blend of herbal tea and the divine fragrance of the candle, which he recently developed with his dear friend, perfumer Francis Kurkdjian.

The evening saw guests spoiled with a five star dinner and a private view of the Eiffel Tower with at Cafe de l’Homme, before falling into bed at hotel of the moment Hôtel Bachaumont.

Following the overnight trip, Essence PR were responsible for following up with the guests to secure coverage of the unique experience…in fact, you can read a review here:

Thursday Diary: 24 Hours in Paris with Christophe Robin

Tags: