We recently attended an interesting CEW business talk held at EY; ‘What Next For Hair’ was an insight into the latest trends shaping the hair industry and fabulous panel of experts disclosed their trends that they predicted would arise in 2016.
Facilitated by Heather Mitchell, Global Head of PR & Social Media at Unilever Hair, the panel included; Flynn Matthews, Beauty Industry Analyst at Google, Jo Lee, Vice President Merchandising UK at QVC, Aaron Carlo, Hair Session Stylist, Christel Lundqvist, Global Technical Director at TIGI, and Zahra Bishop, Beauty Buyer at Harvey Nichols.
Flynn Matthews of Google helped to explain all of interesting data created by UK consumers and outlined the UK as the hub of experimental hair care – a fact that we at Essence are especially aware of; with our office based in uber-trendy Shoreditch we are at the hub of pastel hair tones and cool cuts!
Mens hair care sales will continue to rise due to the micro trend of long hair and the man bun (mun!!). Men are discovering their own hair texture and therefore have a need for products other than gel and wax. Colour will remain at the forefront with consumers becoming even more experimental. Christel was keen to highlight the beige hair colour trend as a ‘must have’ for 2016 and also explained that the contouring technique will move from make-up to hair. The majority of the panel agreed that bespoke products and treatments were at the top of the consumers list, whilst Aaron Carlo was sure that 2016 will be the year for ‘aspirational, experimental as well as undone and natural hair.’ So, gone are the days of bouncy blow-dries, perhaps?
2016 looks like an exciting year to be a part of the industry and we are interested to see these trends pan out and also advice our clients in a similar direction. Hear, hear to the hair industry!