Minerva Forte Launch Collage
Beauty PR: Essence PR Hosts Gold Collagen Launch Event

What: 

The launch of the new GOLD COLLAGEN® Forte liquid beauty supplement: the latest addition to the collagen-boosting line of liquid beauty supplements, clinically proven to result in younger, fresher looking skin as well as offering an array of Vitamins and Minerals to leave you looking and feeling your best.

Why:

Our client, Minerva Research Labs Ltd was keen to create an intimate and exclusive event with key editors and influencers, to educate them on the range and the new product GOLD COLLAGEN® Forte, which is specifically designed for women aged forty and over.

How:

The press launch was intimate and informal breakfast event held at the exclusive private members club Soho House, London. Beauty, lifestyle and health journalists, together with celebrity fans of the brand, gathered at the Roof Deck area and were welcomed with a breakfast menu to reflect the wellbeing focus of the brand.

Expert speakers provided an insight into the creation of GOLD COLLAGEN® Forte, with talks from Founder and Managing Director of MINERVA Research Labs Ltd, Tony Sanguinetti, together with Head of Research and Development, Dr Martin Godfrey and In-house nutritionist and Research and Development Consultant Vidhi Patel. London’s leading Nutrition Consultant, Alice Mackintosh also spoke, championing the product as part of a healthy lifestyle.

In addition to this, MINERVA Research Labs Ltd introduced the ‘Derma Lab’ tests to provide collagen scans for the guests. The tests measure collagen and elasticity levels and was of great interest with the beauty editors keen to understand how the new product can influence collagen production in the body.

A very successful launch with editorial coverage already starting to appear, amongst the attendees were Tatler Magazine, Healthy Magazine, You & Your Wedding, Harrods, Essentials and The Independent as well as makeup Artist Ruby Hammer and celebrity Ellen Rivas, to name a few.

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