Essence PR organised and hosted the official media launch for Cantu UK, celebrating the brand’s launch into Boots stores and online.
The event took place in the intimate private event space at O Bar in Soho, with laid-back, elegant surroundings creating the perfect backdrop for Cantu’s fun, all-embracing style. The event provided a brilliant opportunity to officially introduce the range to key members of the press bloggers and influencers, and drum up excitement surrounding Cantu’s latest expansion.
Guests were greeted upon arrival with suitably orange Aperol Spritz cocktails, with the buzz and excitement of the evening lying in wait. The space was dressed beautifully with fresh orange blooms and orange confetti balloons. Lead stylist Anastasia Chikezie and her team hosted the braid bar dedicated to transforming guests’ hair into show-stopping styles – all with the help of Cantu’s beautiful product range, of course. Hollywood mirrors upped the glamour and provided the perfect frames for guests to take snapshots of their new looks. Guests enjoyed mingling with our Cantu ambassadors for the night: Hair is Simba , Fro Girl Ginny and Naturally Zeze, with whom they were also able to spend one-on-one time. Anastasia was on hand to talk attendees through the Cantu range and how each product had helped achieve the impressive looks of the evening. With the help of Essence PR, the night proved to be a successful celebration of the brand’s expansion into Boots, and it was wonderful to see bloggers and attendees alike, having fun and sharing their journey in embracing their natural hair.