Samantha Grocutt is the managing partner of essence. Sharing responsibility for the day to day running of the company, she’s very active with strategising and communicating with clients, a great networker within the industry and loves all there is about PR, Essence, our team, clients and press contacts…
What attracted you to pursuing a career in PR and particularly in the hair and beauty industry?
I’ve always been known as a bit of a ‘talker’ and never much of a shrinking violet so when I realised you could make a career of talking and networking, I knew I’d found my career! The hair and beauty love comes from my family…my sister is a hairdresser, my brother a barber so it was a natural step.
What is your must-have beauty essential?
GOLD COLLAGEN Forte; it’s a must for anyone over 40 and looking to keep wrinkles at bay! I’ve never been one for sticking to beauty regimes but this daily sip at my desk, has shown such noticeable effects, I can’t see me ever stopping!
What is your greatest strength?
Communication (fortunately), I’m very good at remembering I have two ears and one mouth for a reason.
Which of the following social networks do you spend most of your time on: Facebook, Twitter, Instagram, or Pinterest?
Facebook for personal catch ups, Instagram and Twitter for work. Pinterest, I’m starting to dabble and will be my must-do for 2015. I dip in and out throughout the day but have developed a bad habit of checking during the TV breaks when at home…much to my husband’s annoyance.
When you’re not in the office, where can you be found?
At home on the laptop! But, also partial to a dinner and drinks quite a few times a week…
If you could learn to do anything, what would it be?
Learn Spanish. I had so many opportunities during my formal education and just couldn’t focus. My family live in Spain so I visit a lot and it’d be lovely to communicate far better than I currently do.