Ferrari Vetiver Launch Collage Amended
Fragrance PR: Essence PR Launches Ferrari Vetiver EDP

What: 

The launch of the new Ferrari Vetiver Essence Eau de Parfum: The latest addition to the Harrods exclusive ‘Essence Collection’, an anthology of fragrances encapsulating luxury, power and elegance in a line of exclusive yet wearable scents for him.

Why:

Our client was keen to create an exclusive event for the new scent, focusing on its luxury status with key grooming press and incorporating the values of the Ferrari brand.

How:

The press launch was a first for Ferrari Fragrance in the UK so it had to reflect our client, the fragrance license holder, and the Ferrari brand completely.  Essence PR decided on a sophisticated Italian restaurant, Franco’s, London to host the launch which saw an evening of fragrance expertise and activity. This included a talk from the Ferrari Fragrance representative, the Ferrari brand and the Master Perfumer behind the new scent. In addition to this, we also organised an interactive fragrance bar for guests to have some fun with the Ferrari Essence fragrance range.

Launching into Harrods in October, the new Ferrari Vetiver Essence EDP has already been extremely well received by the grooming guru’s over at Harrods Magazine, GQ, The Scented Letter, Financial Times, GT Magazine, The Independent, Men’s Fitness and Esquire, plus many more!

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