HAIR NEWS: London Fashion Week Men’s SS20

Essence PR continued its relationship with London Fashion Week Men’s by organising the backstage hair support with our clients Electric London and Fudge Professional. We were involved in 6 shows this season including: A Cold Wall and Oliver Spencer shows on behalf of Electric London, and the Bianca Saunders, Craig Green, Liam Hodges and NICCE shows for Fudge Professional.

Essence PR went backstage with the brands to manage the product placement with the key hairstylists. Whilst at the shows, we also collated hair inspirations, expert hair quotes and took photography of the products backstage for social media inclusion and also follow-up trend reports, which were then issued to the trade and consumer grooming editors for their show overview features.