The official hair trade press launch for new Fudge Professional Colour Conditioning Cocktail Bar, which is due to launch early next year.
Fudge Professional wanted to create an event that wasn’t just about informing the press, but also engaged and excited the press so that the new hair colour products would stay in their minds long after the event.
Held at the stylish Hoxton Hotel in the heart of East London, the hair trade press were invited to discover the art of mixology, whilst learning about the Fudge Colour Conditioning Cocktails.
On arrival, guests were served different ‘colour shots’ that corresponded with the new Fudge Colour Conditioning Cocktails. After the new hair colour concept was revealed by Global Head of Technical Training for Fudge, Tracy Hayes, the press were taken to the hotels’ private bar where they were taught how to create their very own drinks in a cocktail making master class. Key members of the Fudge team also participated in the cocktail making class.
A very entertaining and fantastic relationship building event – with some delicious cocktails thrown into the mix! Coverage has already appeared solely on the event and we are looking forward to seeing coverage on the hair colour product line itself, once it’s available.