HAIR PR: Fudge @ London Collections: Men SS15

Once again the Essence PR team were at London’s Men’s Fashion Week to support hair client, Fudge for its fourth season of sponsorship. The SS15 showcase took place over three days in a range of locations in central London.

Along with hosting a pop-up salon, Fudge created the looks for five shows, building on previous relationships, as well adding some new names to the mix.

There was an exciting mix of futuristic, super-natural hair right through to quintessentially English preppy hairstyles.

Essence PR coordinated hair trade and hair consumer press attendance and managed pre and post media communications, to build hype about Fudge’s involvement, as well as showcasing the incredible and versatile looks that were created.

We generated widespread coverage with every show being covered and also secured some exclusive features with some of the most influential hair trade titles.

The count down now begins for AW16 in February next year!