HAIR PR: Fudge Press Afternoon

Essence PR organised a press afternoon with the hair trade and hair consumer press for our client, Fudge. The PR event took place at Fudge HQ in Covent Garden, London, and was designed to give the media an overview of what’s been happening and what’s coming up on Fudge this year.

The afternoon kicked off with some informal nibbles and chit chat, and then John Vial, Creative Director of Fudge, took to the spot light with a look back at the AW14 London Collections: Men. As the official hair sponsors, Fudge also supported 12 designers backstage to style the models hair and host two Fudge Fix pop up salons. This was then followed by a sneak preview into Fudge’s partnerships at the SS15 Men’s Collections this June.

Tracey Hayes, Global Head of Technical Training at Fudge, continued the talk with her vision about why Reds are making a comeback this summer, and then the Fudge R&D team gave the low down on new product launches.
As a parting gift, the journalists were treated to complementary blow dries from John and the Fudge Art Team, as well as a goody bag featuring products from the new Fudge Care range.

We received great feedback from the press and can’t wait for the next catch up!