Hair PR: London Fashion Week Men’s A/W’19

What:

Essence PR continued its relationship with London Fashion Week Men’s as we organised backstage hair support with our clients Fudge Professional and Electric.  We were involved in 5 shows this season including: Phoebe English and Daniel Fletchershows on behalf of our client Fudge, and the Per Götesson, A Cold Wall and Oliver Spencer shows for Electric.

Why:
To increase the brand’s visibility and raise awareness within the fashion and hair industry. To also establish relationships with those in the industry and to gain coverage (online, print and social) from the consumer and trade press

How:
Essence PR went backstage with the brands and helped to put the products into the hands of key hairstylists. Whilst at the shows, we got involved with hair inspirations, expert hair quotes and photography of the products in use. We also produced follow up trend reports, which were then issued to the trade and consumer grooming editors for their show issues. 

TOP LEFT: (Show: Oliver Spencer/Stylist: Johnnie Sapong/Brand Used: Electric) | TOP MIDDLE: (Show: Per Gotesson/Stylist: Johnnie Sapong/Brand Used: Electric) | TOP RIGHT: (Show: A Cold Wall/Stylist: Johnnie Sapong/Brand Used: Electric) |BOTTOM MIDDLE: (Show: Phoebe English/Stylist: David Harborow/ Brand Used: Fudge Professional) | BOTTOM RIGHT: (Show: Daniel Fletcher/Stylist: Anna Cofone/Brand Used: Fudge Professional)

 

 

 

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