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Hair PR: Zandra Rhodes SS19 x Fudge Professional

SS19B4-ZandraRhodes-048 email

What:
Fudge Professional exclusive backstage hair product of choice at Zandra Rhodes SS19 LFW show.

Why:
This match made in hairstyling heaven saw the iconic British designer – herself famed for her pink hair – plump for anti-ordinary hair brand Fudge Professional for the show that commemorated her 50 year career in design.

Models resembled PhotoShop renders, wearing blockish black and pink fringes so obvious, they looked deliberately fake. Style and texture varied from high shine to fluffy matte, slick ponytails to pixie crops, mirroring the individuality of the collection. The look was tied together with flashes of fluro pink hair in Dame Zandra Rhodes’ own unmistakable hue.

How:
Essence PR arranged the product for the hair team, led by stylist James Oxley. Fashion-forward influencer and hair-colour chameleon Zoe London was invited to join Essence PR backstage, to meet the hair team and capture the products used to create the finished show look. You can see pictures of Zoe at the show here.

Official photography and trend reports were sent to the hair and beauty press following the show for inclusion in their February trend issues.

Zandra Rhodes SS19