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Hair PR: Matthew Curtis Creative Team heads up hair at Zeynep Kartal LFW SS’17

What:
Runway and celebrity hair stylist Matthew Curtis headed up the hair team backstage at the Zeynep Kartal SS’17 show at London Fashion Week.

Why:
Fashion week provides the perfect opportunity for the Matthew Curtis Creative Team to showcase their technical and artistic prowess, ensuring they remain at the forefront of cutting edge styles and trends.

How:
The Matthew Curtis Creative Team’s inspiration for the hair look was effortless romance, with an airy feel and a nod to Victoriana. All models wore low buns with a dishevelled, texture, parted from the right and with natural texture and fly-aways ‘windswept’ slightly to the left.
The understated hairstyle complemented the complex textures and intricate embroidery of Zeynep Kartal’s latest collection ‘A Royal Romance’, which was inspired by traditional 18th Century vintage Rococo designs, and the female royals of Buckingham Palace.
Essence PR was responsible for organising the Matthew Curtis Creative Team as official hair team of the show, securing styling product for the team and coordinating models backstage. We followed up with a trend report which we sent to press to secure coverage of the London Fashion Week hair creations

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