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Beauty PR: GOLD COLLAGEN was official drinks sponsor at Jean Pierre Braganza catwalk show at LFW

What:
Pioneers in liquid collagen supplements, GOLD COLLAGEN, sponsored the Jean Pierre Braganza ‘Whiplashed’ SS15 catwalk show during London Fashion Week 2015.

Why:
Our client knows the benefits of the liquid collagen supplements on both beauty and wellbeing and so Essence PR saw it fitting to provide the models and teams backstage with drinks that would help to keep them looking and feeling great during their busy London Fashion Week schedule.

How:
Essence PR arrived backstage at the new BFC Brewer Street car park venue prior to the show starting to set up alongside the GOLD COLLAGEN team. The PURE GOLD COLLAGEN beauty mirror was set up and individual bottles were distributed to all of the models, stylists, make-up artists and hair stylists backstage. The drink piqued interest backstage, especially with make-up artists who are always looking for products to help achieve a flawless base. GOLD COLLAGEN also provided the official branded goody bags for their guests, which included a VIP front row of Ella Eyre, Rosie Fortescue, Samantha Faiers, Hugo Taylor, Caggie Dunlop and more. All guests received a single bottle of GOLD COLLAGEN whilst VIPs were given a special gold box with a month’s supply. Celebrities were papped holding branded GOLD COLLAGEN bags and the client was thrilled to find their products splashed across The Daily Mail and other titles the next day.

You can see what exactly went on over on youtube, click this link.

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