There’s nothing like scarcity to create demand, as every good PR person knows. Remember the threat of the disappearance of Salad Cream? Heinz knew exactly what they were doing there: threaten to take something away and there’s an instant outcry and headlines are generated across the media.
So at the moment it’s the courgette that’s creating demand with headlines such as:
What I can’t understand is that a courgette tastes of nothing, is 95% water (fact) and is only having a new lease of life thanks to a thing called a spiralizer.
In contrast British carrots, potatoes and parsnips are tasty, versatile and in abundance. By switching to using British vegetables (instead of importing from as far as America as Spain has run out) we’re doing a few really good things:
- Buying British – there really is nothing better for the soul
- Supporting British farmers – let’s be honest they’re the ones out in the middle of winter harvesting all this tasty produce Why should I back British farming?
- Reducing food miles – imagine the cost of bringing a red pepper from the US What are food miles?
- Saving money – we could all do with a little extra at this time of year
- Expanding our recipe repertoire – how about spiralising a British potato instead? Spiralised potato wrapped cod with herbs
So, all in all, I plead with you to give our heritage produce a try and make yourself and the nation feel so much better in the process. And, as we head for Brexit, we might need to anyway.