This year Salon International took place from 14th–17th October at the ExCeL, Docklands with impressive appearances from two of our clients.
Fudge Professional returned with a bang, wowing visitors with their show-stopping stand, and Pall Mall Barbers entertained the crowd at the Hairdressers Journal Men stage, giving an exciting demonstration of their 5-step shaving system and luxury wet shave. Visitors to the Fudge Professional stand joined in the fun by trying on colourful Paintbox wigs, which they uploaded to social media and the surrounding screens for the chance to win a fantastic Fudge Professional prize. New launches Curve Recovery and Curve Maker also made their debut, delighting those with naturally curly hair or curl wannabes! Fudge Professional got up close and personal with visitors whilst hosting show and tell style seminars live on the stand in collaboration with their inspirational collaborators.
As well as a number of other live shows, Fudge Professional unveiled the 25 Years Limited Edition packing of their iconic Hair Shaper, with press being invited along to share a glass of bubby to celebrate the landmark birthday. The dedicated Pall Mall Barbers team demonstrated shared tips and techniques on the HJ men stage on both Saturday and Monday. Master barber and General Manager, Daniel Davies headed up the slots giving an overview of the brands rich 120-year heritage. A demonstration of their signature 5 step shave system and luxury wet shave impressed the audience and was a great example of the teams mastered skills.
Overall, the event was an incredible success and was a great way for Fudge Professional and Pall Mall Barbers to gain exposure and show attendees the skills they have to offer.