La Perla Launch Collage
Beauty PR: La Perla Launch with Cara Delevingne

The Essence PR team had the pleasure to work with our PR client, La Perla fragrance, at the recent launch event for the La Perla Concept Boutique.

La Perla lingerie celebrated the reopening of their new concept boutique store on London’s Sloane Street and were joined by special guest and face of the Spring Summer 2014 campaign Cara Delevingne.

With Cara officially opening the store and in full superstar fashion posing for her famous ‘selfies’ Cara posed for pictures with the team from Essence PR, who attended with a number of VIP titles including A Model Recommends, Hello!, Cosmopolitan and The Daily Mail.

Attended by over 100 guests, the event was a great success, made even more special by the inclusion of La Perla’s latest fragrance launch ‘Just Precious’, which was provided as a gift to all attendees via the La Perla gift bags. With a number of high profile guests and industry personalities having attended, this was a great opportunity to celebrate with the lingerie brand and create brand awareness for La Perla’s fragrances.

To see the full selection of official photographs from the launch, please visit the La Perla Facebook page.