What: We organised for The Lash Inc. to attend a S/S 16 Press Day for a mixture of clothes and accessory designers and be on hand to apply their lashes to guests stopping in.
Why: The Lash Inc. is a new brand (being only three months old), and we wanted to kickstart their networking with key fashion influnecers and help to push their brand out to the wider market. Linking with fashion PR agency, Black PR, was a great opportunity to bring beauty and fashion together. The day was open to a wide range of influencers from key fashion press, freelancers, stylists and influencers.
How: We arranged for celebrity and editorial makeup artist, Luke Stephens, to be available to apply the wide range of super light lashes to the guests. The Lash Inc. founder, Sonia also attended to chat through the brand and share expert tips. A full day was spent at the press day and the brand met with a wide range of guests including editors from Instyle, Elle and Garage magazine. With lots of compliments on the light-weight feel and comfortable wear, a great day was had by all!