Food PR: Essence rebrands Helios Food Ingredients and launches new website

What: Essence was chosen to work with the family business and food ingredients company, Helios, to update its image and relaunch it to the food manufacturing sector.

How: Essence concluded that the main objective of the relaunch was to ensure that visitors to the website saw Helios as a modern food ingredients supplier in touch with food consumers; providing key ingredients in line with new and existing food trends, as well as establishing themselves as a true business partner. The shop window to its customers was a tired and uninformative website which was in desperate need of bringing to life.

Essence worked with the client and web designers to create inspiring and useful content with which to educate and inform visitors. Essence felt that a sense of product knowledge, provenance and conveying the quality message was key to optimising the website’s content for Google, thereby attracting new customers to the site and generating inbound sales leads.
In addition, Essence obtained new imagery for the site to reinforce the brand messages of responsible sourcing and quality, and enhance the overall design.

Results: The Helios website was launched in time for the IFE exhibition, where the new look translated to the stand. The new site provided a wealth of information for existing and potential customers and conveyed that Helios was a true partner that food manufacturers would want to do business with.