Hair PR: KeraStraight Road Shows

Essence PR hair client, KeraStraight, requested our assistance in organising a mini-roadshow in London and Leeds to launch its new ground-breaking hair treatment, KS Ultimate to its customers.  Essence PR organised the production of the roadshows, coordinated the models, creative team, and were also on hand to ensure the smooth running at both locations followed by a press campaign to complete a successful trade PR campaign project.