One of the most memorable occasions for Essence PR was the marriage between HRH Prince William and HRH Catherine Middleton. Essence PR represented HRH Catherine’s bridal hair team, Richard Ward Hair & Metrospa. From the initial engagement announcement in November 2010 to the actual wedding in April 2011, Essence PR undertook a comprehensive trade PR, consumer PR and global PR campaign on behalf of the salon.
Our brief was to provide our client with media relations on a truly global level. Our role was more about containment and management of information rather than seeking to publicise our client’s involvement with the Royal Wedding. The PR campaign involved the careful release of approved information and news stories to a highly selective international print and television media ensuring that the right balance of client confidentiality and customer relations was upheld throughout.
Essence PR was extremely proud to be associated with such an historical and momentous occasion that grabbed the world’s attention.