Essence PR organised the UK debut launch for its new hair PR client, RevAir, to create brand awareness and a buzz within the UK media and blogging world.
RevAir is the world’s first reverse-air hairdryer; beauty directors, editors and influencers were given the opportunity to experience a RevOut and learn more about the brand and the engineering behind the tool. Hair experts, Afope Atoyebi, Andrew Bidwell, Chi Cheidem and Karoliina Saunders were on hand to demonstrate how to use the RevAir and to offer expert hair advice.
Guests also had the opportunity to pose for social media posts in front of the branded wall alongside a healthy buffet-style with free-flowing fizz throughout the night. The event provided the perfect opportunity to introduce RevAir to the UK after great success in the US, whilst building and developing relationships between the brand and UK media. Each guest left with a goody bag containing a selection of branded gifts and press information about the brand.