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Beauty PR: Essence PR Organises Brow & Tint Treatment Day for Salon System

What:
The launch of Salon System’s Marvelbrow Brow & Lash Tint; a new offering to its extensive portfolio of Marvelbrow products. Giving professionals a completely unique and new way of tinting, the Marvelbrow Brow & Lash Tint is a super-fast, two step system that leaves the brows and lashes coloured for up to 6 weeks. The revolutionary system means there is no mixing; instead, the gel based tint and developer are applied one after the other for an instant result.

Why:
The new tint is like nothing that has been seen before so we wanted to create excitement and interest around it, as well as ensuring that it was covered widely by the beauty salon trade media.

How:
Essence PR organised a treatment day for beauty salon trade press at the Soholistic Spa at the hotel of the moment, the chic Ham Yard Hotel in Central London.

Attendees were greeted by Essence PR and led to the beautiful branded treatment room where Salon System Educator and lash specialist, Ruth Atkins was waiting to carry out their treatment. Ruth was able to talk to the press in depth in a relaxing setting about the new tint and its USPs. It was also important for Ruth to find out about their lifestyle, makeup routine and preferences, so she could create a brow look that suited each journalist.

All the key beauty salon trade press came along to experience the new Marvelbrow Tint. Leaving smiling and with fabulous, stand out brows, we received some really positive feedback about the new tint. As a result, there has been some great reviews of the treatment appearing in the press.