BEAUTY NEWS: Salon System RefectoCil Browista Creative Custom Colour Launch Event


What: Essence PR organised a launch event at Soho Residence in central London, for our professional beauty client, Salon System, for their new RefectoCil Browista Creative Custom Colour Workshop.

Why: The aim of the evening was to showcase the brand’s range and introduce RefectoCil International Head Trainer who demonstrated the products and talked through the new Workshop, products, treatments and techniques. The event helped to raise awareness and reinforced Salon System’s authority as leaders in the industry to the trade press, session techs/make up artists and influencers who attended.

The attendees enjoyed the intimate demonstrations and networking opportunities whilst enjoying the RefectoCil signature style cocktails and canapes.

“Thank you so much for having me at the lovely event last night, I loved the event and was great to meet everyone.” Jade Evans, The Salon

“I just wanted to thank you for last week, I had a great time and it was so nice to meet you and network with everyone. I’m defiantly signing up to the workshop tonight.” Robyn, MUA

“Thank you so much for the invitation and my goodies, I really enjoyed myself. It was lovely to meet you all and take to Chrissi, everyone was so welcoming and friendly.” Lucy Sharman, Lash Tech and MUA

“Thank you for inviting me, it was absolute pleasure to meet you and the team and a fantastic way to mingle and meet everyone.” Tanaka Chingoka, Blogger