What: The launch of Salon System’s Just Wax OMNIWAX; a new addition to the line of professional waxes, OMNIWAX, is the first true hybrid hot/strip wax, a new, innovative and pioneering strip wax with all the benefits of a hot wax. Delivering simple and speedy hair removal, OMNIWAX’s ground-breaking formula means it can be used on all types of hair and for all waxing treatments, including intimate and facial waxing.
Why: The new wax is a game changer for the waxing industry and the first of its kind, we wanted press to experience this new innovation to ensure coverage within the beauty salon trade media.
Essence PR organised a treatment day for beauty salon trade press at the Soholistic Spa at the hotel of the moment, the chic Ham Yard Hotel in Central London.
Attendees were greeted by Essence PR and led to the beautiful branded treatment room where Salon System Educator and wax expert, Lisa Stone. With over 20 years’ experience in the wax industry, Lisa was then able to talk through the product and the treatment with each member of press and answered any questions they had. Before each treatment, Lisa went through what would happen and ensure each member of press was comfortable and relaxed.
All the key beauty salon trade press came along to experience the new Just Wax OMNIWAX and left feeling silky smooth and much to their pleasure, very little redness or pain. We received some outstanding feedback, and a huge amount of interest in the product. As a result, there has been several positive reviews of the treatment as well as interviews on Lisa herself, as an expert in the new wax.