Essence PR has had the pleasure of organising the official UK press launch for luxury fashion brand, Carven’s new fragrance, L’Eau de Toilette.
The event, which took place in the Carven Boutique in South Kensington, saw a string of high profile journalists, fragrance specialists and VIP’s enjoy an exclusive look at the newest scent from the couture fashion house.
Special guests were chauffeured to the store in Carven branded taxis and were greeted by real-life mannequins, dressed in Carven’s spring/summer collection, who posed for photographs in the window display and interacted with guests by taking photographs on polaroid cameras.
Once inside, guest had the opportunity to enjoy beautiful white floral decorations, an array of handcrafted aperitifs, bespoke refreshments to compliment the new scent and a presentation on the new launch from Agathe Mentzer, International Marketing Manager for Groupe Jacques Bogard –owners of the Carven fragrances.
Created by Francis Kurkdijan, the Carven L’Eau de Toilette is a fresh, light and luminous scent containing notes of Italian Lemon and Orange, Sweet Pea, Peony, Freesia, White Hyacinth Amber, White Musk and Sandalwood.
Carven L’Eau de Toilette is launching exclusively within Selfridges Trafford on 30th March and Oxford Street, Manchester Exchange and Birmingham on 10th April 2014. Carven L’Eau de Toilette will roll out in stores nationwide from 10th May 2014.