HAIR PR: The Electric Showcase Event

Essence PR organised an intimate evening showcase event at the exclusive Marylebone Hotel in Marylebone London, for our independent British haircare clientElectric London.  

The aim of the evening was for key UK beauty editors, trade media and beauty influencers to engage with Electric London Creative Director and Founder, Mark Woolley and learn about Electric London whilst also getting a sneak peak of the upcoming new additions to the Electric London professional product range – the Electric°C-6 Cloudburst Mousse and Electric °C-8 Invisible Volume Chalk.  Alongside the new product launches, and presentation from Mark, guests enjoyed Electric London signature cocktails hero ingredients within the new hair products.

“Thank you for a great evening, I had a lovely time. Was great to learn about what Electric has coming up and who knew avocado cocktails would be so delicious”. – Lilly Cox, Tribu-te

“Thank you so much for having me at the event, so great to learn about Mark and the products!” – Shannon McDaid, Cover Media

“Thank you for inviting me to the event, it was a great evening!” – Alice Hart-Davis, beauty journalist

“Thank you for a lovely evening, it was great to meet everyone and learn about the brand”. – Aaron Mark, Boyfriend Magazine

“I had a lovely evening, it sounds so interesting what Electric has planned”! – Abigail Turner – Diary Directory

“Thank you for having us, it was very interesting to find out more about Electric. They have a very innovative concept and approach to hair care” – Irina Enne, Mintel