Hair PR: Relaunch of Fudge Professional Headpaint

What: Essence PR organised an intimate trade press presentation for the relaunch of the Fudge Professional Headpaint colour portfolio range, alongside a VIP press trip evening to watch the most-sought-after tickets, Hamilton theatre show.

Why: The aim of the day was to officially present the major relaunch of Headpaint to the trade media, whilst continuing to build the Fudge Professional relationship with the editors and thank them for their ongoing support.

This fantastic relaunch was also held on the same day that Jonathan Andrew was announced as the Fudge Professional Global Brand Ambassador.  Jonathan also attended the event, so it was the perfect opportunity for him mingle with the Fudge Professional team, editors (and us) and embrace his newly appointed position. Well done Jonathan, we wish you all the success with the brand!

Jonathan Andrew & the Fudge team

Jonathan Andrew & the Fudge Professional team