Essence PR continued its relationship with London Fashion Week Men’s as we organised backstage hair support with our clients Fudge Professional and Electric. We were involved in 5 shows this season including: Phoebe English and Daniel Fletchershows on behalf of our client Fudge, and the Per Götesson, A Cold Wall and Oliver Spencer shows for Electric.
To increase the brand’s visibility and raise awareness within the fashion and hair industry. To also establish relationships with those in the industry and to gain coverage (online, print and social) from the consumer and trade press
Essence PR went backstage with the brands and helped to put the products into the hands of key hairstylists. Whilst at the shows, we got involved with hair inspirations, expert hair quotes and photography of the products in use. We also produced follow up trend reports, which were then issued to the trade and consumer grooming editors for their show issues.