Hair PR: Fudge Professional returns to London Fashion Week Men’s AW17

What:
This season, Fudge Professional was proud to be working with session stylists Cyndia Harvey and Matt Mulhall (Streeters), two of the most respected expert in Europe and both regulars on the men’s fashion runway circuit. Fudge Professional opened the season with TOPMAN followed by Katie Eary and Christopher Ræburn, and Essence PR were responsible for inviting and hosting the Hair Trade press, and ensuring coverage following the shows.

Why:
The shows perfectly reflected the Fudge Professional brand and provided a great platform to showcase the Fudge Professional product range. Both brand hero and recent launches made an appearance, and it was great for the press to see the products in action, as well as have a glimpse of the hair trends for the year ahead.

How:
Essence PR was responsible for inviting and entertaining the hair trade press both backstage and during the shows and arranged interview time with session stylists Matt Mulhall and Cyndia Harvey, allowing the press to discover first-hand how the catwalk looks were created and which products were used. We worked with the press to share the looks onto social, following up promptly with the trend reports and images for inclusion online and in the next print cycle.