PR News: Hair & Beauty Awards Roundup

It’s a great start to the award season! Following Salon System’s ‘Best Hair Removal Supplier’ win at the Guild Awards of Excellence for Just Wax, several of our hair and beauty PR clients have been shortlisted for HAIR Magazine and Shortlist Grooming Awards. It’s all in the hands of readers and judges now but we’re crossing all our fingers and toes for those winning results!

The nominations are as follows:

HAIR Magazine Awards
• Cantu Leave-In Conditioner for Best Leave-In Product
• Fudge Professional Clean Blonde Violet Toning Shampoo and Conditioner for Best Shampoo and Conditioner for Blondes
• Fudge Professional Detox Shampoo for Best Clarifying Shampoo
• Fudge Professional Curve Recovery for Best Styling for Curls
• Fudge Professional Tri Blo for Best Heat Protection
• Matthew Curtis at Rosewood London for Best London Salon
• Pall Mall Barbers for Best Men’s Range

Shortlist Grooming Awards
• Christophe Robin Purifying Shampoo for Best Haircare
• Matthew Curtis at Rosewood London for Best Grooming Destination
• skinChemists Wrinkle Killer Men-Fix Aftershave Balm & Moisturiser for Best Post Shaving Product

If you’d like to vote in the Shortlist Grooming awards, we’d all love your support:
http://www.shortlist.com/style/grooming/vote-now-in-the-shortlist-mens-grooming-awards-2017

Winners will be announced in the coming months, and we can’t wait to hear who scoops the awards! Wishing all our clients the best of luck.

Matthew Curtis Rosewood London Launch

What: On Thursday 13th October the official press launch of the Matthew Curtis Salon at Rosewood London took place in a private suite at the prestigious hotel.

Why: The intimate and elegant gathering was attended by key press, influencers and guests, who were treated to a glimpse of the boutique salon and its luxurious surroundings.

How: The suite was decorated beautifully with fresh flowers, scented candles and antique suitcases that had been placed throughout the room to recreate the theme of The Orient Express and high living, as seen in the salon itself. On arrival, guests were offered a choice of three delicious cocktails – Elderflower Garden Party, Roselle or an Espresso Martini – mixed and prepared by the London Cocktail Club. A team of Matthew Curtis hair stylists were waiting and ready to provide luxury dry hairstyling on demand, so guests were left feeling pampered and glamorous. Acoustic musical performances added to a warm and jovial ambience, and goody bags included personalised meringues, chocolates, scented travel candles and hair products for an additional perk. The night was a fantastic welcome for Matthew Curtis new salon to Rosewood London. Essence PR had the responsibility of inviting key press and guests, as well as the coordination of drinks and canapes, entertainment and suite hire with client and hotel.

Hair PR: Matthew Curtis Creative Team heads up hair at Zeynep Kartal LFW SS’17

What:
Runway and celebrity hair stylist Matthew Curtis headed up the hair team backstage at the Zeynep Kartal SS’17 show at London Fashion Week.

Why:
Fashion week provides the perfect opportunity for the Matthew Curtis Creative Team to showcase their technical and artistic prowess, ensuring they remain at the forefront of cutting edge styles and trends.

How:
The Matthew Curtis Creative Team’s inspiration for the hair look was effortless romance, with an airy feel and a nod to Victoriana. All models wore low buns with a dishevelled, texture, parted from the right and with natural texture and fly-aways ‘windswept’ slightly to the left.
The understated hairstyle complemented the complex textures and intricate embroidery of Zeynep Kartal’s latest collection ‘A Royal Romance’, which was inspired by traditional 18th Century vintage Rococo designs, and the female royals of Buckingham Palace.
Essence PR was responsible for organising the Matthew Curtis Creative Team as official hair team of the show, securing styling product for the team and coordinating models backstage. We followed up with a trend report which we sent to press to secure coverage of the London Fashion Week hair creations

Hair PR: Essence PR Organises Press Trip for the Launch of the Matthew Curtis Hair Retreat at Hoar Cross Hall Spa

What: The official launch of the new Matthew Curtis Hair Retreat at Hoar Cross Hall Spa Hotel, a luxury hair salon within the spa centred on hair and scalp health.

Why: To increase brand awareness and create excitement around the new Matthew Curtis Hair Retreat, as well as driving footfall to the spa at both a national and local level.

How:
Essence PR organised two events to ensure awareness was driven nationally and locally: one aimed the consumer and national press and a second for the spa’s local media and trade press.

The first event, which encompassed an overnight stay at the hotel, was attended by eight key editors across beauty, lifestyle and health press. A memorable and luxurious event, Essence PR worked with key members of the hotel and third parties to organise travel, room bookings, treatments, entertainment, fitness activities and a fine dining experience. Furthermore, Essence PR created an extensive press pack about the new Hair Retreat and Matthew Curtis’ hair credentials.

On arrival, the consumer press were greeted by the hotel team and Matthew before being taken to their luxurious suites. After a long lunch in the spa’s restaurant, the afternoon was spent in the spa experiencing body treatments and of course a spa treatment in the Hair Retreat, finished with a blow dry chosen from the illustrated Cocktail themed Blow Dry Menu. The evening entertainment consisted of a cocktail making class to tie in and bring the Cocktail themed Blow Dry Menu to life. The evening conclude with a fine dining experience courtesy of Hoar Cross Hall’s award winning chef. The following morning Essence PR had organised for press to see the spa’s gym and take part in a bespoke fitness class before heading back to London.

The key objective of the second event was to raise awareness locally. As well as local press and bloggers, the key hair and spa trade media were also invited to the event, to demonstrate Hoar Cross Hall’s innovation & leadership position.

12 journalists and bloggers attended the second event at the spa, which consisted of a pampering afternoon in the spa and Hair Retreat. After experiencing treatments in the Hair Retreat and talking to Matthew, the group also enjoyed a cocktail making class.

The press events were documented by the attendees across social media, making noise on both the spa’s and Matthew Curtis’ social platforms. Since the events, we have seen multiple stories and reviews about the Hair Retreat in titles such as Good Housekeeping, Glamour and Hairdressers Journal, and there’s lots more to come! In addition, Essence PR has been proactively securing coverage on the Hair Retreat, either through individual reviews or inclusion in relevant features.

We really enjoyed working on this project and spending time up at the beautiful Hoar Cross Hall Spa Hotel. If your hair is in need of some TLC post-summer then we’d definitely recommend booking in for a treatment at the Hair Retreat!