BEAUTY PR: Salon System officially launches Lash Lift treatment

What: Brand leaders in Professional Beauty, Salon System, requested Essence PR to help create a buzz around the professional Lash Lift treatment. Essence organised an intimate pamper day for key beauty influencers to experience the treatment.

Why: The beauty world is going crazy over Lash Lift treatments and with Salon System being one of the early adopters of the Lash Lift treatment, it was the perfect opportunity to shout about the brands USP.

How: The event took place at the plush Richard Ward Hair and Metrospa in Sloane Square. Key bloggers including Life of a Blueberry, Katie Pix and Katie Snooks popped in for a Lash Lift treatment with Salon System educator Ruth Atkins. The influencers were then treated to a hair treatment and blow-dry courtesy of the Richard Ward Team. Feedback from attendees was great with many of them not believing the results were achieved on their own lashes! Guests were treated to a goody bag of Salon System retail products and a personalised make-up bag and compact mirror.