Samantha Grocutt, Managing Director
Sam has more than 20 years’ experience within the hair, beauty and lifestyle sectors. With her understanding of the sector, Sam’s strengths lie in strategic planning and implementation across retail and industry brands, as well as generating creative solutions to drive both interest, awareness and sales for clients. Social media strategy development is also Sam’s speciality. She is heavily involved in the industry and sits on the committee of The Hairdressers Charity, The Hair Council Think Tank, Fragrance Foundation PR committee, as well as being a member of Women in PR and PRCA.
Find out more about Sam here
Jane Baerselman, Managing Partner
With more than 20 years’ experience in communications within the food, drink, travel and lifestyle sectors, Jane is highly skilled at strategic counsel, planning and driving implementation. She has worked with generic campaigns and brands to deliver creative solutions that generate cut through with trade and consumers alike, as well as handling crisis and issues management from product recalls to developing crisis manuals. Jane is also the Events Secretary on the Women in PR committee; an independent networking organisation for senior women working in the PR industry.
Find out more about Jane here
Daniella Lee, Account Manager
Daniella is a media and customer relations expert and highly skilled in delivering social media campaigns. Working across a number of clients, Daniella ensures smooth running campaigns are delivered against targets and the efficient running of the press office function. This means that every proactive and reactive opportunity for client coverage is exploited to maximum effect.
Find out more about Daniella here
Nell Almond, Senior Account Executive
Nell has highly developed skills as a media and customer relations expert. Her role on the team includes that of digital marketing expert, where she ensures that traditional and digital communications programmes complement each other to deliver cohesive messaging for all clients.
Find out more about Nell here