What: From 17th—20th February 2017, Essence PR supported Minerva Research Labs to organise the sponsorship of Fashion Scout during London Fashion Week. Named as the official ‘Beauty Drink Sponsor’ GOLD COLLAGEN® were responsible for keeping the models looking and feeling great over the weekend. Aside from having a presence backstage, the brand was also responsible for gifting the front row guests of the show with their product.
How: It was a jam-packed schedule of 42 shows across four days and GOLD COLLAGEN® had the opportunity to sponsor incredibly talented designers such as Mark Fast, Pam Hogg, Rocky Star, David Ferreira, Billie Jacobina and Katie Ann McGuigan. The digital team were prompted to take up the opportunity to capture and produce exciting content that can be used going forward on all of GOLD COLLAGEN® digital platforms for all markets.
The results: Essence PR used this opportunity to treat press and fans of the brand with an exclusive backstage tour and chance to watch some of the key shows across the four days. The spectacular showcases and backstage areas provided a great scenario to record and produce incredible content to be used across digital websites. The backstage area also provided enough intimacy to introduce the brand to influential models, designers, stylists, hair and make-up teams. Minerva’s digital team were able to capture incredible content that were pulled into snappy and engaging overview videos each day.