HAIR PR: Matthew Curtis Rosewood London Launch

What: On Thursday 13th October the official press launch of the Matthew Curtis Salon at Rosewood London took place in a private suite at the prestigious hotel.

Why: The intimate and elegant gathering was attended by key press, influencers and guests, who were treated to a glimpse of the boutique salon and its luxurious surroundings.

How: The suite was decorated beautifully with fresh flowers, scented candles and antique suitcases that had been placed throughout the room to recreate the theme of The Orient Express and high living, as seen in the salon itself. On arrival, guests were offered a choice of three delicious cocktails – Elderflower Garden Party, Roselle or an Espresso Martini – mixed and prepared by the London Cocktail Club. A team of Matthew Curtis hair stylists were waiting and ready to provide luxury dry hairstyling on demand, so guests were left feeling pampered and glamorous. Acoustic musical performances added to a warm and jovial ambience, and goody bags included personalised meringues, chocolates, scented travel candles and hair products for an additional perk. The night was a fantastic welcome for Matthew Curtis new salon to Rosewood London. Essence PR had the responsibility of inviting key press and guests, as well as the coordination of drinks and canapes, entertainment and suite hire with client and hotel.