What: On Wednesday 12th October Pall Mall Barbers celebrated their 120th Anniversary at the Hippodrome Casino in Leicester Square.
Why: Pall Mall Barbers with the support of Essence PR welcomed over 100 guests and press, who celebrated the 120th Anniversary of one of the oldest and most respected barber shops in the United Kingdom.
How: The event was held in a private space at the renowned London venue, and was an extravaganza of exciting musical and theatrical performances, live wet shaves and luxury pop-ups. Press were greeted with drinks and canapes in the glittering surroundings of the Hippodrome, while George Simpson on guitar and vocals provided the perfect soundtrack for the beginning of the evening. Guests soon followed, after which the main event of the evening took place – a catwalk that demonstrated a history of men’s grooming and style throughout the ages, all curated and styled by the master barbers and senior creatives of Pall Mall Barbers.
Other highlights included a charming performance from the Pall Mall Barber Shop Quartet and a dazzling burlesque act by the name of Tempest Rose, who wowed the audience with her gorgeous voice and risqué routine. Winners of the Help for Heroes raffle were left feeling lucky, coming away with prizes such as Wembley England V Spain tickets, a steak dinner for two at the casino itself, a casket of luxury socks and other exciting goodies. The night ended with a further atmospheric performance from George Simpson on the piano, and attendees left with a goody bag that included Pistonheads artisan beer and products from the much coveted Pall Mall Barbers grooming range.
Essence PR was responsible for inviting key press and influential guests, as well as the organisation and management of entertainment, raffle prizes, goody bags and venue hire.