Services
traditional pr
Still a vital aspect of any PR campaign; we have decades of proven results in achieving print and broadcast success including: product placement, feature articles, expert quotes, product launches, exhibition support and arranging outstanding press days. We regularly meet with the core target media face to face and undertake daily communications to ensure a strong, on-going relationship
CORPORATE/TRADE PR
Essence PR contacts in our specialist hair, beauty and lifestyle sectors have been refined over many years to enable us to ensure your brand is at the forefront of the industry and its key influencers. We are proactively involved within the industry through committees, giving back and networking at industry events and awards. We will work with you to develop and exploit exciting opportunities and brand awareness for both B2C and B2B audiences
projects
Not every brand requires a long-term PR strategy and communications plan. We regularly work with brands to provide a hard-hitting, result-driven, one-off campaign to suit the client’s needs and wants. Talk to us and we’ll develop a unique campaign for your PR needs
DIGITAL PR
As a beauty PR agency, we recognise that it’s not a matter of segmenting the digital element of PR – it’s an area we all excel in within Essence PR. We are all experts in social media, and each have extensive blogger, influencer, podcast and online media contacts who we’ve cultivated and grown over many years. A core focus for many brands today, we will create a pro-active and results digital PR strategy to help reach specific audiences for immediate effect and conversation
communications
We see PR as a two-way process and know that regular communications with our beauty PR clients is vital to the on-going success of a campaign. Regular reports, face-to-face meetings and evaluations are agreed up front and are key KPI’s to ensure a like-minded successful strategy that really delivers against your objectives
creativity
Whether it’s working to a clear brief or brainstorming ideas, we have proven experience in all areas of creative communications from notable PR campaigns to design services for POS, adverts, marketing and packaging. Plus, media planning and buying, developing print/online advertising campaigns, radio campaigns, sampling, photo shoots, events and exhibitions